The Modern Purist

Squalane has emerged as one of skincare's most celebrated ingredients, delivering exceptional skin benefits that address everything from dryness to rejuvenation. This ultra-lightweight oil mimics one of your skin's natural lipids, making squalane skin benefits both immediate and transformative. Unlike heavier oils that sit on the surface, squalane absorbs rapidly and works in harmony with [...] Continue Reading

Jojoba oil has earned its reputation as skincare's golden standard, delivering remarkable skin benefits that work for virtually every skin type. Unlike many botanical oils, jojoba oil is technically a liquid wax that closely mimics your skin's natural sebum, making it one of the most biocompatible skincare ingredients available. This unique molecular structure allows jojoba [...] Continue Reading

Black currant oil is emerging as one of nature's most potent ingredients, packed with unique nutrients that deliver exceptional results for all skin types. This deep purple powerhouse contains one of the richest sources of gamma-linolenic acid (GLA) found in nature, along with powerful antioxidants and essential fatty acids that work synergistically to address multiple [...] Continue Reading

Rosehip oil has earned its reputation as a skincare superstar, and for good reason. This ruby red elixir, extracted from the fruit of the rose plant, delivers remarkable benefits that have been validated by scientific research. From reducing the look of fine lines to improving skin texture, this potent botanical oil offers transformative results that [...] Continue Reading

The skin benefits of oat has been treasured for centuries, making this humble grain extract one of nature’s most versatile and effective skincare ingredients. Derived from the nutrient-rich oat kernel, this golden elixir delivers exceptional results for all skin types, particularly sensitive skin. When applied topically, the remarkable oat oil skin benefits rival conventional treatments, [...] Continue Reading

Both bakuchiol and retinol are powerful skincare ingredients that target signs of aging, effectively minimizing the appearance of fine lines, wrinkles, and dark spots. However, as the seasons change and UV exposure increases, the bakuchiol vs retinol debate becomes even more relevant for your skincare routine. While retinol has decades of research supporting its efficacy, [...] Continue Reading

If you’re searching for the best oils for gua sha, look no further. We’ve spent more than a decade formulating high-performance facial oils, testing hundreds of oils along the way. We’re sharing our expert insight on the best face oils for your gua sha routine – helping you take your results to the next level. [...] Continue Reading

If you’re searching for the best face oil for dry skin, look no further. With more than a decade of experience formulating high-performance face oils and an unrelenting passion for sourcing only the highest quality botanical oils in the world, we’re sharing our expert insight on the very best face oils for dry skin. We [...] Continue Reading

Introducing Firm, a peptide booster firming serum that unites the very best from science and nature to deliver results you can see — and feel good about. What Is It? An ultra-light firming peptide booster designed to be mixed into treatments for maximum results. Harnessing the skin transformative science behind peptide technology, along with Icelandic [...] Continue Reading

Argireline, also known as acetyle hexapeptide-8, is a highly sought after peptide used in skincare formulas for its wrinkle reducing power. This powerful peptide is touted as an alternative to Botox due to its ability to minimize expression lines and dramatically improve the look of wrinkles. What Is Argireline? Argireline is a neurotransmitter peptide used [...] Continue Reading