The Modern Purist

Bakuchiol is a natural retinol alternative that promises skin transformation without negative-side effects. But let's first start with a quick story. It was 2016 and I was sitting across the table from a senior beauty editor of a well-known magazine. I was explaining the benefits of using our natural skincare line, instead of the conventional [...] Continue Reading

During a trip back home to Iceland to research local skin care ingredients for Root Science, I discovered one of nature’s most powerful antioxidants, Astaxanthin!   What is Astaxanthin? Astaxanthin is a powerful natural antioxidant derived from freshwater microalgae. Astaxanthin belongs to the carotenoid family, you may be familiar with lycopene and beta-carotene found in [...] Continue Reading

Transform dull, congested, blemish-prone skin, naturally. Healthy skin is beautiful skin.   As the founder of a skincare line, I have, what I like to call “skin talks” almost daily, with beautiful people of all walks of life, from all over the world, with all types of skin concerns. The question I get asked most [...] Continue Reading

After reading this headline, we know what you’re thinking. “Are Twizzlers going to make my skin brighter?” While they might make your day sweeter, don’t go mashing them up and applying them your skin (as fun as that might sound). We’re talking about the time honored medicinal herb, licorice root. Let’s go over the many [...] Continue Reading

You’ve tried everything under the sun to support and care for your delicate complexion. Yet, nothing seems to work for your skin the way you hoped it would. Well, let us introduce you to one of our power player ingredients, Tamanu oil, one of nature's most powerful skin regenerators. From acne prevention to wound healing [...] Continue Reading

When choosing natural skincare, it’s very easy to base your decisions on pretty packaging or great smelling products.  But are marketing gimmicks and fads distracting you from choosing the right products for your skin?  Just having a little bit of know-how can make all the difference in making the smart choice for your skin needs - ultimately [...] Continue Reading

C is For Complexion Yes, you read that correctly!  The beloved vitamin we use to help boost our immune system during the cold and flu season can also do wonders for our complexion. Vitamin C is an antioxidant that helps neutralize harmful free radicals - the same free radicals that can cause many chronic diseases [...] Continue Reading

Oils For Your Face. That’s right, completely natural and organic botanical oils for your face hold the key to skin preservation and natural beauty. But let’s rewind just a minute...   A Cluttered Medicine Cabinet, Google and a Quest for Something Healthier I had just rid my shelves of cleansers, toners, creams, moisturizers and all [...] Continue Reading