The Modern Purist

If you suffer from chronically dry skin around your eyes — we’re here to help! You may be surprised to learn that having dry skin around the eyes is a pretty common skin issue that many people experience. The good news is that it can be easily treated at home — without having to turn [...] Continue Reading

Hi there! We’re so happy you landed here and we hope you find what you are looking for. If not, let us know and we will do all we can to help. If you’re losing your mind over small forehead bumps you can’t get rid of no matter how hard you try, know that you [...] Continue Reading

Vitamin C serums have gained superhero status amongst skincare enthusiast, and for good reason. Vitamin C is a powerhouse ingredient with numerous skin benefits that range from decreasing wrinkles to fading dark spots. So, what’s not to love? Well, there’s a caveat every savvy, health-conscious consumer should be aware of before investing hard earned dollars [...] Continue Reading

We all have a memory vault of regrets. For many of us, there’s at least one that involves an incident that didn’t turn out so well for our complexion, leaving us with damaged skin. Sun damage, acne scars and irritation from harsh treatments are some of the most common forms of skin damage. Regardless of [...] Continue Reading

We believe aging is a privilege and journey we should not take for granted. Each line that graces our face is a beautiful symbol of the life we’re so lucky to live. Signs of aging such as forehead wrinkles and fine lines are simply a reminder that our skin needs a little extra TLC, inside [...] Continue Reading

We’ve all been unhappy with our skin at one time or another. And while there are numerous skin issues and changes we can’t control, dull skin is easily transformed into healthy, glowing skin with just a few lifestyle and skincare tweaks.   What Is Dull Skin? Dull skin is a term we use when skin [...] Continue Reading

Is Bakuchiol Better Than Retinol? Bakuchiol is a natural retinol alternative that promises skin transformation without the negative-side effects of retinol. But let's begin with a quick back story. It was 2016 and I was sitting across the table from a senior beauty editor of a well-known magazine. We were discussing the current issues with [...] Continue Reading

During a trip back home to Iceland to research local skin care ingredients for Root Science, I discovered one of nature’s most powerful antioxidants, Astaxanthin!   What is Astaxanthin? Astaxanthin is a powerful natural antioxidant derived from freshwater microalgae. Astaxanthin belongs to the carotenoid family. You may be familiar with lycopene and beta-carotene found in [...] Continue Reading

Transform Dull, Blemish-Prone Skin And Unclog Pores, Naturally   As the founder of a skincare line, I have, what I like to call “skin talks” almost daily, with beautiful people of all walks of life, from all over the world, with all types of skin concerns. The question I get asked most frequently is which [...] Continue Reading

After reading this headline, we know what you’re thinking. “Are Twizzlers going to make my skin brighter?” While they might make your day sweeter, don’t go mashing them up and applying them your skin (as fun as that might sound). We’re talking about the time honored medicinal herb, licorice root. Let’s go over the many [...] Continue Reading