The Modern Purist

What Is Bakuchiol? Bakuchiol, pronounced “buh-koo-chee-all”, is a meroterpene isolated from the seeds of the Babchi plant, also known as Psoralea Corylifolia. The babchi plant has been used for centuries in Ayurvedic and Traditional Chinese medicine for its numerous benefits. However, the seeds are of most interest as they contain significant medicinal properties. Bakuchiol is [...] Continue Reading

Astaxanthin is one of nature's most powerful antioxidants. It's derived from fresh water microalgae and boasts numerous health and beauty benefits. You may be surprised to hear that this under the radar ingredient is what gives flamingos, salmon and shrimp their pink color. Astaxanthin's unparalleled antioxidant powers make it a worthy addition to your beauty [...] Continue Reading

The use of clay to treat the skin dates back thousands of years to ancient civilizations all over the world. It's been used by indigenous people to draw out impurities from skin infections and it's even rumored that Cleopatra used clay to preserve her complexion. Though the ritual of using a clay face mask is [...] Continue Reading

After reading this headline, we know what you’re thinking. “Are Twizzlers going to make my skin brighter?” While they might make your day sweeter, don’t go mashing them up and applying them your skin (as fun as that might sound). We’re talking about the time honored medicinal herb, licorice root. Let’s go over the many [...] Continue Reading

If you’ve tried everything under the sun to care for your skin, yet nothing seems to work the way you hoped - were here to help! Let us introduce you to one of nature's most powerful ingredients for skin regeneration, Tamanu oil. This powerhouse oil tackles everything from acne to improving skin barrier health. Tamanu [...] Continue Reading

Benefits of Vitamin C The beloved vitamin we use to help boost our immune system during the cold and flu season can also do wonders for our complexion. Vitamin C is one of the most promising, researched-backed ingredients in skincare. Vitamin C is vital nutrient. It's also an antioxidant that helps to neutralize free radicals [...] Continue Reading