The Modern Purist

If you suffer from chronically dry skin around your eyes, we’re here to help! You may be surprised to learn that having dry skin around the eyes is a pretty common skin issue that many people experience. The good news is that it can be easily take care of — without having to turn to [...] Continue Reading

Hi there! We’re so happy you landed here and we hope you find what you are looking for. If not, let us know and we will do all we can to help. If you’re losing your mind over small forehead bumps you can’t get rid of no matter how hard you try, know that you [...] Continue Reading

Vitamin C serums have gained superhero status amongst skincare enthusiast, and for good reason. Vitamin C is a powerhouse ingredient with numerous skin benefits that range from visibly fading dark spots to minimizing the appearance of wrinkles. So, what’s not to love? Well, there’s a caveat every savvy, skin-conscious consumer should be aware of before [...] Continue Reading

We all have a memory vault of regrets. For many of us, there’s at least one that involves an incident that didn’t turn out so well for our complexion, leaving us with damaged skin. Sun damage, acne scars and irritation from harsh treatments are some of the most common forms of skin damage. Regardless of [...] Continue Reading

We believe aging is a privilege and journey we should not take for granted. Each line that graces our face is a beautiful symbol of the life we’re so lucky to live. Signs of aging such as forehead wrinkles and fine lines are simply a reminder that our skin needs a little extra TLC, inside [...] Continue Reading

We’ve all been unhappy with our skin at one time or another. And while there are numerous skin issues and changes we can’t control, dull skin is often easily transformed into healthy, glowing skin with just a few lifestyle and skin care tweaks. What Is Dull Skin? Dull skin is a term we use when [...] Continue Reading

What Is Bakuchiol? Bakuchiol, pronounced “buh-koo-chee-all”, is a retinol alternative derived from the babchi plant. Scientifically speaking, it's a meroterpene isolated from the seeds of the babchi plant, also known as psoralea corylifolia. The babchi plant has been used for centuries in Ayurvedic and Traditional Chinese medicine for its numerous benefits. However, the seeds are [...] Continue Reading

Astaxanthin is one of nature's most powerful antioxidants. It's derived from fresh water microalgae and boasts numerous health and beauty benefits. You may be surprised to hear that this under the radar ingredient is what gives flamingos, salmon and shrimp their pink color. Astaxanthin's unparalleled antioxidant powers make it a worthy addition to your beauty [...] Continue Reading

The use of clay to treat the skin dates back thousands of years to ancient civilizations all over the world. It's been used by indigenous people to draw out impurities from skin infections and it's even rumored that Cleopatra used clay to preserve her complexion. Though the ritual of using a clay face mask is [...] Continue Reading

After reading this headline, we know what you’re thinking. “Are Twizzlers going to make my skin brighter?” While they might make your day sweeter, don’t go mashing them up and applying them your skin (as fun as that might sound). We’re talking about the time honored medicinal herb, licorice root. Let’s go over the many [...] Continue Reading