The Modern Purist

What Is Bakuchiol? Bakuchiol, pronounced “buh-koo-chee-all”, is a retinol alternative derived from the babchi plant. Scientifically speaking, it's a meroterpene isolated from the seeds of the babchi plant, also known as psoralea corylifolia. The babchi plant has been used for centuries in Ayurvedic and Traditional Chinese medicine for its numerous benefits. However, the seeds are [...] Continue Reading

If environmental damage, fine lines, and dull skin have you searching for a healthy solution, you're about to discover nature's most powerful secret weapon: astaxanthin for skin. This remarkable antioxidant is significantly more potent than vitamin C and vitamin E, with research showing it's one of the strongest antioxidants found in nature. What's even more [...] Continue Reading

The use of clay to treat the skin dates back thousands of years to ancient civilizations all over the world. It's been used by indigenous people to draw out impurities from skin infections and it's even rumored that Cleopatra used clay to preserve her complexion. Though the ritual of using a clay face mask is [...] Continue Reading

After reading this headline, we know what you’re thinking. “Are Twizzlers going to make my skin brighter?” While they might make your day sweeter, don’t go mashing them up and applying them your skin (as fun as that might sound). We’re talking about the time honored medicinal herb, licorice root. Let’s go over the many [...] Continue Reading

If you’ve tried everything under the sun to care for your skin, yet nothing seems to work the way you hoped - were here to help! Let us introduce you to one of nature's most powerful ingredients for skin regeneration, Tamanu oil. This powerhouse oil tackles everything from acne to improving skin barrier health. Tamanu [...] Continue Reading

Benefits of Vitamin C The beloved vitamin we use to help boost our immune system during the cold and flu season can also do wonders for our complexion. Vitamin C is one of the most promising, researched-backed ingredients in skincare. Vitamin C is vital nutrient. It's also an antioxidant that helps to neutralize free radicals [...] Continue Reading